Impressions are formed in microseconds, so presentation can be as important as pedigree. It opens a transactional door between you, your message, and your audience, but it communicates so much more than the overt messaging. Of course, it's up to you to back it up with facts, results, product, vision… reinforcing your brand's integrity and contributing to your longer-term successes.
Perceptions are shaped by everything about you and your business. Each impression is an opportunity to express and to evoke. Even the small moments define you and add up to a well-planned user (or customer) experience.
Factors that contribute to your business identity include: how (and whether) telephones are answered, the corporate logo and other visual branding, ad campaigns, business forms, packaging, presentation materials, trade booths, fonts, stationery and business cards, as well as editorial tone of your business communications.
Managing your brand involves more than a logo. Get objective assistance assessing your brand — design, "voice," effectiveness, saturation, consistency — and evaluating how it might be expressed better in your business.