Corporate identity, brand perception

How people perceive your business is shaped by everything that represents your firm. Think of each passing impression as a small transaction and put your best foot forward — even when you think you don't care. Especially then, because someone cares and everything matters.

Your online and print campaigns will benefit from an integrated approach to ensure the image and message you create works consistently regardless of the medium. Your marketing strategy and sales literature will become more effective as each piece both supports and benefits from a well-expressed business identity and consistent branding.

biotech: AusAm Biotechnologies, Inc. fashion: Bridal Perfections luxury services: Tina's Room manufacturing: Peterson Systems, Inc. investment: The Salt Creek Group, Inc.
media services: Leading Edge Duplication, Inc.

In practical terms, significant factors that contribute to your business identity include the obvious and non-obvious: corporate logo design, brand and ad campaigns, business forms, packaging and wrapping, presentation materials, trade booth designs, fonts, stationery and business cards, not to mention any incentives and, of course, the tone and general language used in all your business communications.1

1. Also see: editorial services and content development

contact link designContact us for corporate identity packages

Friday, 30 July 2010

Professional Services

• custom web site designers

• editing & publishing

• corporate identity & brand

• Flash animations

• contact us

Forethought & Hindsight1

• Network Neutrality and Democracy Amplifiers (30 Oct 2009)

• (Computer) Power to the People (5 Dec 2001)

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Check Your ID

Could you benefit from a "larger than life" presence? We can help you craft a business identity that matches the stature of your mission rather than the size of your staff.

Computer & 'Net Security

We aggregate alerts and advisories from the USA's Computer Emergency Readiness Team into two news feeds:

• US-CERT security alerts & bulletins

• US-CERT computer security tips for non-technical users

office music in the workplace Soothe the savage beast with music in the workplace… here we share favorite tunes that have graced, inspired and sometimes confounded our offices.

1. Historical perspective: External Design brings values and insight refined since the early days of personal computers. We continue to strive for solutions that can make things a little better for everyone.