Wednesday, 14 May 2008
Editorial services
It's not just spelling: editing is about substance and style. On the web or in print, your content must not only be "correct": it must look and feel right to its audience while it supports and strengthens your corporate identity, brand and marketing strategy.
External Design provides writing, editing, rewriting and content repurposing* services to help represent you well and to keep your marketing messages clear, unambiguous and effective.
Editors, writers and designers for your...
- marketing communications, advertising & sales literature
- document design, manuals & books, magazines & newsletters
- corporate web site & online marketing plans
Technical editing |
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We have decades of experience in the specialized fields of technical editing and documentation design. Read about our technical editing services. |
Your marketing and documentation projects will be in expert hands. We have produced…
- corporate literature for technical, financial, biopharmaceutical and manufacturing firms
- documentation design, editing and production for smart-card, aerospace and embedded-systems developers
- periodicals and custom web site designs for companies in technology, medicine, wholesale and retail sales, and finance
Documentation design and technical editing
You can benefit from our team's editorial services. Our senior editor, online content editors, document designers and advanced print editors and proofreaders act as our clients' advocates. Your online content and marketing materials will have a writing style and editorial standards appropriate to your firm, your audience and your message.
Books about editing and typography: inspire excellence
The books about editing in our collection are diverse. A few are about rules and guidelines; another is about the reason behind the rules; a few are good for looking at problems differently in order to find better solutions. Some fire the imagination, others soothe the intellect.
*It might not be in most dictionaries, but "repurposing" works for many clients and should be a standard exercise in editing schools. For example, your online content development might be more cost-effective if repurposed from existing corporate literature and promotional materials — and you benefit from consistency built on strong existing content. Effecting writing styles for print and web may be very different, though, so repurposing must be implemented expertly to support your integrated marketing communications and your overall site strategy.
Also see: corporate identity packages
custom web site designers
editorial services
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