Editorial services & publications
Use our editing and design services for…
We have decades of experience providing editorial services to publishers of magazines, books, manuals and varied marketing materials.
- books, magazines, newsletters
- technical documentation, publications
- marketing communications, advertising, sales literature
- custom web sites, interactive marketing
- reports, position papers, press releases, announcements
- video editing and production, subject to availability
Good design is about
communication, not ornamentation
External Design ensures that the medium supports your message's purpose, and doesn't just decorate it. We never forget that it is, after all, about the message.
We provide writing and editing, including copy editors and proofreaders. If you have useful, existing content, we can offer rewriting and adaptation for cost-effective results designed to serve your purposes.
“Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness. Much typography is far removed from literature, for language has many uses, including packaging and propaganda. Like music, it can be used to manipulate behavior and emotions. But this is not where typographers, musicians or other human beings show us their finest side. Typography at its best is a slow performing art, worthy of the same informed appreciation that we sometimes give to musical performances, and capable of giving similar nourishment and pleasure in return.”
It's not just about the spelling! Your content — online and in print — should employ an effective writing style and editorial standards appropriate to your project, its audience, the message and the context. Expert writing and editing helps to ensure that your content is consistent, that it looks and feels right to its audience and supports your identity and brand strategy while conveying your message.
Your projects will be in expert hands. We have produced…
- technical periodicals and documentation for banking, aerospace and embedded-systems developers
- corporate literature — brochures, presentation kits, posters, SWAG — for investment, biopharmaceutical and manufacturing firms
- custom web site designs (including web applications) for companies in technology, medicine, sports, wholesale and retail sales, and finance
Inspired by excellence
After three decades in the business, we still find new things to admire and to which we can aspire. We hope you enjoy the books about editing in our collection. A few are about rules and guidelines; another is about the reason behind the rules; a few help us see problems differently in order to find better solutions. Some fire the imagination, while others appease and persuade the intellect.