Editorial services
All your online content and printed materials should employ a writing style and editorial standards appropriate to your company, your audience and your message. Consider whether your business, like so many others, can benefit from the services of an on-call wordsmith.
It's not just about the spelling. Whether for the web or for print, all your content must look and feel right to its audience, while supporting your message and even strengthening your corporate identity, brand and strategy.1 All at the same time.
Good design is about
communication, not ornamentation
External Design ensures that the medium helps your message, and doesn't just decorate it or, worse, obscure it. We know how to help find and express your business's personality and voice. But we know it is, ultimately, about the message. Nothing should get more attention than your message, unless it's a way to give legs to the message, as in much of viral marketing.
External Design provides editing, rewriting and cost-effective content adaptation to help represent you well, and to keep your external and in-house messages clear, unambiguous and effective. Rest assured, we know how to take charge without taking over — we always remember that you know your business at least as well as we know ours.
1. Related: corporate identity, brand perception
Editors, writers and designers for…
We have decades of experience as technical editors (magazines, books and manuals) and as documentation designers.
- documentation design, manuals & books, magazines & newsletters
- marketing communications, advertising & sales literature
- corporate web sites & interactive marketing devices
- position papers & announcements
Your projects will be in expert hands. We have produced…
- documentation for banking, aerospace and embedded-systems developers2
- corporate literature — brochures, presentation kits, posters, SWAG — for technical, investment, biopharmaceutical and manufacturing firms
- periodicals and custom web site designs3 (including web applications) for companies in technology, medicine, sports, wholesale and retail sales, and finance
2. See technical editors
3. See related: custom web site designers
Inspired by excellence
After three decades in the business, we still find new things to admire and to which we can aspire. We hope you enjoy the books about editing in this collection. A few are about rules and guidelines; another is about the reason behind the rules; a few help us see problems differently in order to find better solutions. Some fire the imagination, while others appease and persuade the intellect.
Contact
our print and web editors and writers
Soothe the savage beast with