Search engines and your "visibility strategy"

If you care about people finding you on the internet, you care about search engines. And you already know how tricky it can be to gain and retain valuable high placement in their results pages. Some search engine marketing firms sell services by promising high rankings, but many dispute the value or even the legitimacy of some such services.

External Design just focuses on what works. If high rankings are important to your business — especially for search terms and phrases for which there are many competing web sites — you need a visibility strategy. And you need to track it over time in order to make informed course corrections amid the changing internet landscape.

How can you know what works?

Search-engine rankings fluctuate, that's their nature. Say you need consistent high rankings for several competitive keywords. Tracking the results of your search engine optimizations will help you to evaluate and improve your visibility strategy. Having hard data and unbiased reporting will be invaluable to you.

"We believe objective, quantifiable data is critical to gauging the effectiveness-over-time of your visibility strategy. At first it may feel like tough love but, in the end, everyone wins."

External Design can produce detailed reports and graphs to be viewed in your web browser. We can host the files in a private directory or upload them to your server. They will show your current rankings, the site's trends over time, competing web sites and more — all for multiple keywords and phrases, on multiple web pages, as ranked by multiple search engines. A set of reports can be generated as frequently as you like, and a regular schedule usually is best.

Audit the results of your search engine optimizations

Detailed rankings reports like these can help guide your in-house visibility strategists or the work of outside optimization consultants. The reports can include:

• results from multiple search engines
• rankings for each of multiple web pages
• rankings for multiple keywords & keyword phrases
• trend reports of rankings-change over time, by keyword and page
• search engine submissions included, if requested
• optionally, suggestions for code and content optimization

It's painless to have accurate, third-party reports that measure how changes to your site, changes to other sites and ambient, net-wide factors affect your site's search-engine prominence.

Could you benefit from a "larger than life" identity in your web and print presence? Our typical mid-size clients are seeking to update or improve their image and to refine their marketing strategies.

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External Design represents services provided by Marlin Ouverson as a custom web site designer and developer, and as a seasoned technical editor and publication designer. His custom web sites, intranets, web applications and special-purpose user-interface designs serve clients throughout throughout California, the American midwest and New York City.

The best-laid plans: our association with Next Level Plan lends a strategic business perspective to all our corporate projects.

Copyright © 2008 by External Design. All rights reserved. Privacy policy.

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Copyright © 2008 by Marlin Ouverson DBA External Design. All rights reserved.

Based near Los Angeles, we serve clients throughout California, the American midwest and New York City.