A website is an investment one hopes will pay for itself, and more, before it is retired. But the world's web aesthetic evolves quickly, and today's sleek sites can start to seem tired far too soon. Meanwhile, your competitors' and partners' websites are competing for the attention of your web audience.
Between major redesigns, there are ways to help a website stay fresh in visitors' eyes. These often are very small steps, seemingly minor, but over time they help keep a site feeling current and relevant to its audience.
Consider how your site, and perhaps your company, can benefit from outsourcing your routine website maintenance to our California business. What benefit, in your specific situation, could come from the ongoing, reliable attention of an expert tending the website on your behalf? For example, such website services might include:
We will listen to all stakeholders, research your niche and audience, and tailor our website services to address your highest-priority needs. Reliable, responsible, expert services on a regular basis can free you and your staff to focus on what you do best and what interests you most.
Some website owners find convenience in building their sites in WordPress. But that is not a "launch it and forget it" scenario. It is important to keep current with software updates, and applying them responsibly is a normal part of website maintenance — even for sites whose user-facing content never changes.
There is a steady stream of function and security updates to WordPress and to its plugins and themes. They are released frequently enough that your staff or consultants should review your site regularly — at least several times per month, if not daily — to see if any WordPress updates are waiting to be applied. It is not difficult work, typically, but it is an important part of maintaining WordPress websites. It's an industry "best practice" that contributes to better-performing, more-secure websites.
We can provide an objective evaluation of your current web presence. Or ask us to prepare an analysis of your site compared to a competing site. Fresh eyes from a neutral expert might uncover elements hindering your site, even if they made sense during its development.