Impressions are formed in microseconds, so presentation can be as important as pedigree. It opens a transactional door for communication between you and your audience, and says so much more than the overt messaging. Of course, it’s up to you to back up impressions with facts, results, product, service, vision… reinforcing your brand’s integrity and contributing to your longer-term successes.
Elements that contribute to your business identity include: how (or whether) telephones are answered, the corporate logo and other visuals, ad campaigns, business forms, packaging, presentation materials, trade booths, fonts, stationery and business cards, as well as the editorial tone of your business communications.
Mind the basics
- Online and print campaigns benefit from an integrated approach so all images and messages work together consistently. If you use outside artists or agencies, develop a set of common guidelines for them and enforce its use.
- Your marketing and sales will be more effective if all your communications express and benefit from your core business identity and consistent branding.
What’s in a brand?
Managing your brand involves more than a logo. Get objective assistance to assess your visual branding as well as your business’s “voice,” message effectiveness, saturation, and consistency.
Manage your corporate identity system
We can help you develop a brief detailing the correct use of the elements in your corporate identity system. Uniform and appropriate usage of the various elements helps ensure they build your brand and make the best use of each impression. That’s why many businesses keep a style manual for its employees and outside agencies.