When any new client chooses us to develop their web site, it an honor and a responsibility. The observations here concern web sites for law firms, in particular.
We approach each law firm, paralegal practice, or independent legal professional’s web presence from the ground up, with an understanding of their “business personality,” objectives, and motivation. This ensures every site we develop is specific to our client, targets their goals, and uses language and design to represent them effectively to customers, colleagues, and community.
In the case of a law firm, we begin by learning a few specifics. What area of the law? Who are the typical clients? If different, who are the ideal clients? Defense or prosecution, civil or criminal? How does the firm like to distinguish itself from competitors and colleagues?
Considerations for attorneys’ web sites, in a nutshell:
- law firms
- individual attorneys
- corporate legal
- paralegal practices (special consideration may be available to some non-profit, community-oriented organizations and associations)