Clicks ‘n Taps

Heads-up, copyeditors: in some contexts, “click” and “tap” are in the process of becoming synonymous. We expect that to continue and to bleed into non-technical contexts. “Touch,” however, is almost never appropriate when a more-specific verb is accurate; it’s too lingering for a tap or click, but too short and/or imprecise for a press-and-hold gesture. […]

Of Hype and “The Cloud”

Shadows and silver linings Someone1 on Google+ mentioned: “The hype around cloud reminds me of the hype around outsourcing or programming without programmers. These are marketing concepts, not technical solutions.” To which we replied, as follows. Yes, more hype than usual. Plus, perhaps consumers need a reminder that the model before personal computers was that […]