Custom web site designers
We call it "insight-based web design" because the custom designs and web applications we create for you will be finely tuned to your audience and your objectives. We want your web-site investment to serve you well.
Work that speaks to your audience
We won't just deliver your message, we'll put it across in a way suited to your audience and corporate personality. To that end, 99% of our work is entirely custom.*
Social-media campaigns
We can manage your social-media presence, too. Our skills at building virtual communities are a perfect match to helping your social networks grow. Twitter, Facebook, Pinterest… we can create a coordinated strategy tailored to your purposes.
We thrive on diversity
Our approach to web design has produced successful projects as different as apples and orangutans. Our varied clients have come from software engineering, ballet, aerospace and science, music, fashion, medicine, manufacturing, sports and more. We look forward to learning about your project, too, large or small!
For managers, web developers and producers:
Internet Coding Standards
We adhere to cost-efficient web coding practices appropriate to each project's needs. Practicality, efficiency, affordability, maintainability and standards are among our governing principles. Our web coding standards article describes our guiding philosophy and current coding practices.
*All custom (almost) all the time
Custom web design1 can target specific audiences, convey a carefully crafted image and achieve well-defined objectives. Please contact us to discuss the possibilities. (And if you're stuck with a web-page template or blog that looks like it was just patched into the rest of your design, yes, we may be able to assist you there, too. We have done highly customized WordPress and similar installations that dovetail seamlessly with the carefully crafted look-and-feel of the rest of your online resources. Feel free to inquire with details of your situation.)
There are times when it makes sense to build on top of existing, third-party software. In many cases, it doesn't make sense to reinvent the wheel. If someone already has good blogging software that really fulfills the requirements of your project, or can be made to do so with some customization, it might be a big cost savings, and perhaps also shorten the development time, to adopt and adapt rather than to build from scratch. Likewise, if someone already has explored and solved issues around live chat software, evaluate the situation to see if using their solution might be beneficial and perhaps offer more features out of the box than your team had considered.
Of course, prerequisite even to evaluating third-party solutions is to have a clear set of your project requirements. The detailed requirements should address technical, aesthetic and organizational interests, such as branding, copyright, pricing (if any), data independence, the amount of feasible functional and visual customization, etc. External Design can assist with preparing a survey of project requirements before estimating the cost of a project. In some cases, the scope of that survey makes it a billable project of its own, whose resulting report can then be used as the basis of your Request for Proposals.
1. Including: third-party evaluations and existing site refresh/tuneup. Also see our search-engine visibility, optimization and reporting services.