Tuesday, 13 May 2008
Website designers who understand business
Business websites are an investment. Custom website designs are our business. The sites we develop for you must serve well, or our business fails. We are vested in your success.
We listen to your requirements, study your competitors and allies, and profile your website's visitors. For some businesses, we develop an informal psychographic profile of the target market to help guide the creative design and language of the custom site. The custom website designs we present to you will address those issues, and more, to deliver your online message effectively.
Custom website designs, content and strategic review
- site's "look and feel," general functions
- image creation & manipulation
- information architecture & navigation
- business writing & technical editing
- strategical review by business consultancy
Also see our online custom websites design portfolio.
Learn web design the right way — tutorials & references
Your custom website's updates can include…
- freshen existing designs and do any code maintenance
- insert new text and images, or re-work existing content
- add new pages and sections to existing websites
- implement new functions and features
- adapt marketing and sales materials for online use, and vice versa for a consistent marketing message and voice
RSS news feeds
When it's appropriate to your mission, External Design can integrate RSS news feeds into the custom sites we produce for you.
Audit your search engine rankings
Search-engine rankings are crucial to some businesses. But a site's rankings typically fluctuate with changes to other sites, or to the way search engines rank sites, so important rankings must be monitored closely. We provide third-party audits of your rankings via an extensive set of reports, available one-time or by contract.
- subscription-based reports on your company's changing search-engine rankings
- optional: regular fine-tuning intended to maintain and improve your site's search engine rankings
Search-engine optimization (SEO), the art of achieving and maintaining good, high rankings in the search engines, is delicate and may require specialized knowledge. Optimizing for high rankings must be done with full knowledge of what happens when a good intention goes awry. At least one SEO firm, and all the client sites it had worked on, were banned from Google because of unapproved practices.
This and many similar events make it clear that a site's owner pays the price for bad SEO practices, even if they are unaware of those tactics. If you elect to use an SEO service, be absolutely certain they are reputable. If possible, get expert consultation on that firm's proposed approach.
custom web site designers
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